Case: Free online course for expectant mothers "Waiting"
Tags: targeted advertising
Case author: Vladyslav Syzonenko
All-Ukrainian free online course "Waiting"
What tasks were set?
Reduce lead price
Reduce the cost of a lead, as the price went up and the price was $0.35 per lead for a long time
What was done
The main work was formed in creatives, since there was already a verified target audience, and the site conversion was about 50%.
Work was underway to reduce the cost per 1000 impressions and increase the click-through rate of ads.
After testing a number of creatives and identifying the main offers, we were able to reduce the cost per lead to $0.19.
After that, they started scaling, where they raised the budget from $5 per day to $25 to increase the number of leads.
Total number of leads:
Average cost of 1 lead:
Advertising banner design
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