Case: Free online course for expectant mothers "Waiting"

Tags: targeted advertising

Case author: Vladyslav Syzonenko
About company
All-Ukrainian free online course "Waiting"
What tasks were set?
  • 1
    Reduce lead price
    Reduce the cost of a lead, as the price went up and the price was $0.35 per lead for a long time
What was done
  1. The main work was formed in creatives, since there was already a verified target audience, and the site conversion was about 50%.
  2. Work was underway to reduce the cost per 1000 impressions and increase the click-through rate of ads.
  3. After testing a number of creatives and identifying the main offers, we were able to reduce the cost per lead to $0.19.
  4. After that, they started scaling, where they raised the budget from $5 per day to $25 to increase the number of leads.
  • Clicks: 7047;
  • CTR: 1.36%;
  • Click cost: $0.10;
  • Total number of leads: 3739;
  • Average cost of 1 lead: $0.19;
  • Advertising duration: 60 days;
  • Budget Spent: $718.47

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