We chose 6 options for sales funnels, which we decided to test and choose the most effective one:
- Direct sales "on the forehead" using targeted advertising on Facebook and Instagram;
- Funnel with a lead magnet for a consultation;
- A funnel with a lead magnet for an educational webinar;
- 3-day marathon;
- Pre-recorded personalized marathon;
- Providing a trial period of training.
We tested each hypothesis, spending money and time on performance testing to make sure which option is the most suitable. Banners, programs, translation to the site and to the sales department were used.