- Creation of a communication strategy. This is a repeated interaction with a potential client;
- Developed messages in creatives for different target audiences. What attracted PPC professionals and entrepreneurs differed greatly.
- Connecting a bid limit to control the cost of a lead and at the same time not lose the quality of the target audience
- Testing additional funnels for lead magnets (free files).
- Further, to increase the conversion, the site was tested: 1-2 blocks, adaptive headings for creatives, change of visualization and presentation.
As a result, of all the audiences, PPC specialists and existing offers on the site worked best. With the help of lead magnets, we lowered the cost of a lead below $1, but traffic began to fall.
After we tested the one-page screens, the old landing page, lead forms, and messengers, we returned to the main site. The cost of a lead reached within $ 1.5, but as a result, we reached 20% attendance, as in Google advertising.